Volvo vs. Polestar: What's the Difference?

Polestar is an auto brand owned by Volvo, which can cause some confusion when shopping for a vehicle. After all, if the same company produces all the vehicles, are there really any significant differences between the models? In the case of Volvo and Polestar, the answer is yes. By knowing the history of these two brands and how they differ, you can make a more informed decision about which brand to explore for your next vehicle. Below, we'll detail what you need to know before starting your shopping journey.

History of Volvo

Volvo was founded in 1927 in Gothenburg, Sweden, by Assar Gabrielsson and Gustaf Larson. Initially, the company focused on producing safe, robust cars capable of withstanding Sweden's harsh climate and rough roads. Over the decades, Volvo became synonymous with safety, pioneering innovations like the three-point seatbelt in 1959, which has saved countless lives worldwide.

The brand's reputation for reliability and durability solidified its place in the global automotive market. In the 1990s, Volvo expanded its lineup with luxury sedans and SUVs, further enhancing its market appeal. The acquisition by Ford in 1999 and subsequent sale to Geely Holding in 2010 marked significant turning points in Volvo's history, allowing the brand to continue its tradition of safety while embracing new technologies and global expansion.

Polestar's Beginnings

Polestar's origins date back to 1996 when it was founded as Flash Engineering by Jan "Flash" Nilsson, a former Swedish Touring Car Championship (STCC) driver. The company initially focused on racing, where it achieved success in the STCC. In 2005, it was rebranded as Polestar, with a stronger emphasis on developing performance enhancements for Volvo cars. Polestar quickly became synonymous with Volvo's performance-oriented models, tuning standard vehicles into high-performance machines while maintaining the brand's safety and reliability.

In 2015, Volvo acquired Polestar, fully integrating it into its operations. This acquisition allowed Polestar to evolve from a performance tuning company into a standalone brand that was dedicated to producing high-performance electric vehicles. This started with the Polestar 1, a hybrid grand tourer, and later fully electric models like the Polestar 2.

Volvo & Polestar Today

Today, Volvo and Polestar maintain a close yet distinct relationship. While Volvo continues to produce a wide range of vehicles, including electric and hybrid models, Polestar focuses exclusively on high-performance EVs. This division allows Volvo to maintain its brand identity centered around safety, sustainability, and luxury, while Polestar appeals to customers seeking cutting-edge performance and innovative design in the EV segment.

Polestar's models are often seen as more adventurous in design and technology, reflecting its racing heritage and commitment to pushing the boundaries of what an electric vehicle can be. Meanwhile, Volvo's electrification efforts align with its long-term vision of becoming a fully electric car company by 2030, showcasing a commitment to sustainability that complements Polestar's performance-driven approach.

Performance Differences

The performance differences between Volvo and Polestar vehicles are evident in their engineering and intended use. Volvo vehicles, while increasingly electrified, are designed with a balance of comfort, safety, and efficiency in mind. Their powertrains, even in more performance-oriented models like the Volvo XC90 T8, emphasize smooth acceleration and energy efficiency rather than outright speed.

In contrast, Polestar vehicles are engineered for performance. The Polestar 2, for example, features dual electric motors providing over 400 horsepower, delivering rapid acceleration and sporty handling that cater to enthusiasts. Polestar's performance emphasis directly nods to its racing origins, offering a more exhilarating driving experience compared to Volvo's more restrained approach.

Style Differences

Styling is another area where Volvo and Polestar distinguish themselves. Volvo's design language is rooted in Scandinavian minimalism, characterized by clean lines, understated elegance, and a focus on functionality. Interiors are typically luxurious, yet practical, with high-quality materials and an emphasis on comfort. Volvo's exteriors are sleek and sophisticated, appealing to those who appreciate refined design.

This contrasts with Polestar, which adopts a more futuristic and bold aesthetic. Models feature sharp lines, a low-slung stance, and distinctive lighting elements, giving them a more aggressive and avant-garde appearance. Polestar's interiors are also more minimalist than Volvo's but with a sportier, high-tech focus, featuring vegan materials and cutting-edge infotainment systems.

Price Differences

Finally, the price differences between Volvo and Polestar vehicles reflect their different market positions. Volvo's lineup ranges from more affordable models like the Volvo XC40, with a starting MSRP of $40,500, to the higher-end XC90, which has an MSRP of $71,395 for the Ultimate trim. Volvo's pricing strategy positions it as a premium brand, offering luxury and advanced technology at a competitive price point.

Polestar, with its focus on performance and innovation, generally commands a higher price. The Polestar 2 has a starting MSRP of $49,900 but can easily surpass $60,000 with additional options and features, placing it in the luxury EV segment. Polestar's pricing reflects its status as a high-performance, cutting-edge brand, appealing to consumers willing to pay a premium for advanced technology and distinctive design.

Which Brand Is Right for You?

Whether Volvo or Polestar is a better fit will depend on what you're looking for. Drivers who want the best possible driving experience, along with an all-electric powertrain, should explore Polestar models first. These models come with the latest innovations and luxurious interiors, making them some of the best EV models on the market. However, these benefits come with additional costs, raising the price of Polestar models.

On the other hand, if you're looking for something more affordable or don't want an all-electric vehicle, Volvo has a lot of options to choose from. In addition to their more affordable EV models, Volvo also offers hybrid and gas-powered models. You may not get the same performance as a Polestar, but you'll save some money in the process.

Explore Volvo and Polestar Models in Mission Viejo

If you're in the Mission Viejo area and need some help deciding between Volvo and Polestar models, Volvo Cars Mission Viejo is here to help. Our expert staff would be happy to answer any questions, reserve the latest models for you, or take you out for a test-drive. Contact us today to schedule an appointment or stop by at your earliest convenience.